Our story
Gunnercooke LLP is a purpose driven company. It is a phrase that is becoming increasingly bandied around but what does it mean?
Well, the starting point is that we believe that there is too much injustice in the World, too much inequality, a rich – poor divide and too much damage being done to our environment. We want to use our business as a solution and not as a part of the problem. That is the reason for our Foundation. We also want, where we can, to help others to become purpose driven companies through our networks, our collaborations, and our supply chains.
We are a long way off perfect but that is our aim, and we will try our very best. gunnercooke will work on what John Elkington referred to as a triple bottom line and not just profit as a traditional firm does – but people planet and profit and they are all equally important. There is a new desire in the World for business to be done better, better for its people, better for its communities, better for the World. We are on the edge of a movement that will redefine business and its people.
​
Darryl Cooke
Co-Founder
Our Foundation is central to our bottom line. Through our Foundation, our people, our clients, and our suppliers, we believe that we are in a unique position to make a difference. Great organisations like the CO-OP make their profit and then distribute it wisely through another arm.
​
​Our model is to fully integrate our Foundation into our business and to engage our people in the work that we do. As a result, they will become more loving, more fulfilled, and joyful in their lives. It is a totally holistic model. This year has seen us continue the great work with our inspire* charities and enhancing the effectiveness of their leaders. Much of that work can be seen in this report and I don’t wish to repeat it, but I do want to highlight some of the more innovative things that we have done this year and will be doing over the coming year and years.
​I am excited about the journey ahead. I am thrilled with the work and leadership of our foundation, and I look forward to engaging as many of our great people as possible in our projects and in the support of our foundation members and their beneficiaries. Finally, the work that inspire* and the Foundation does is now growing and with some 80 charities involved it is important that we work together to become a voice and a force for good and we will be working on ways that we can seek to influence others, both business and our politicians, and to become thought leaders as we seek to further support our charities and thereby improve our communities and our planet.